Holiday Carol and Message for Email Marketers

Deck the inboxes with emails aplenty
Blah, blah, blah, blah, blah….blah, blah, blah, blah
Think the incessant emails will make customers jolly?
Blah, blah, blah, blah, blah….blah, blah, blah, blah
Hawking clearance crap like staid apparel
Blah, blah, blah, blah, blah, blah, blah, blah
Why “Dear Valued Customer” instead of “Dear Bob or Carol”?
Blah, blah, blah, blah, blah…..blah, blah, blah, BLAHHHHHHH!!

I'm having a little fun here, but seriously marketers ask yourselves the following questions next year when planning your Holiday campaigns:

- Is it really a good idea to send a campaign EVERY DAY for two weeks straight?
- Should we segment out those who are actually opening and taking action and focus on them?
- Is this the year to use true personalized content based on preferences or behavior history?
- What clever incentives can we offer to encourage recipient response?

Happy Holidays and New Year to All!